With the message "Proud of Vietnamese products," the National E-commerce Week and Vietnam Online Shopping Day (Online Friday 2024) are scheduled to take place from November 25 to December 1, 2024.

Vietnam’s e-commerce market has seen consistent growth, boasting an average annual growth rate of 16-30% over the past four years, the highest in the world, according to a report recently released by OpenGov Asia, a content platform dedicated to sharing ICT-related knowledge and information to better serve citizens and customers.

The size of Vietnam’s e-commerce market is estimated to have reached 20.5 billion USD in 2023, for growth of 25 percent compared to 2022. This demonstrates that e-commerce is increasingly asserting its position as a crucial component of Vietnam’s digital economy, driving economic development and leading digital transformation in businesses.

Mobile-money piloted within two years